Highlights featuring impactful brand identity designs, engaging email marketing campaigns, and eye-catching promotional materials. Since 2020, I've led Sourpuss Clothing's email newsletter creation, managing design, copywriting, and customer segmentation strategies for optimal outreach.
Spearheading the creation of Sourpuss Clothing’s marketing campaigns, I craft captivating designs for email, social media, and the front page of the website, with a focus on compelling visuals and call-to-action copy.
Another example of a recent marketing campaign where I crafted the campaign design for email, social media, and the front page of the website.
Additional examples of retail email newsletters where I was able to craft the visuals and copy from concept through completion.
Sticking to Sourpuss Clothing’s dark alternative brand identity, I crafted this cohesive set of custom-designed icons in Adobe Illustrator, seamlessly aligning their Instagram account with the essence of their retail products.
I conceived and designed Sourpuss Clothing's 2022 Summer Swimsuit Release, curating the aesthetic and crafting the copy for this promotion across email, social media, and front-page designs.
Promotional postcards for Sourpuss Clothing's 2022 Summer Swimsuit Release, distributed within retail orders and handed out at events for heightened visibility.